The terms fashion and style are commonly thrown around these days, however many people find it difficult to distinguish between the two. According to Oscar de la Renta, “Fashion is about dressing according to what’s fashionable. Style is more about being yourself.”
Being in-fashion or on-trend can mean that just like the trend you can go out of fashion maybe as quick as the next season and no one wants that. The cost on the environment regarding production and wastage, on the consumer’s pocket and the energy it takes up having to be on-trend is exhausting. Nowadays there are so many unique styles out there that being well dressed is more of an artform of personal expression. Go into any city and it is full of culture, people wearing things their own way expressing their own individuality, the “trend follower days” are over with more intelligent women making conscious choices for themselves.
We all know someone or maybe it is you? That woman that just looks great in everything because she is dressing for herself, what she wears suits her personality and is a great fit for her figure, the style is timeless because it is an extension of herself.
Although Leanne keeps a keen eye on the global fashion houses, for her it is about creating sustainable quality pieces that you can wear your way for many years to come. The emphasis is on the pattern design and the designers details that make the garments unique and look great on all figures.
READ MORE ON OUR FOCUS ON ETHICS & SUSTAINABILITY HERE
Leanne’s top 5 versatile and timeless pieces from Fusion winter 18
1- Merger shirt
2- Combination top
3- Fusion knit
4- Potpouri sweat
5- Conspiracy shirt
We all know from history that fashion is a reflection of what's going on in the world at that time, well at the moment as the world's beat starts to quicken so does the fashion, but at what cost?
This brings to light, the need for new ideas about the rhythm of the global fashion system, which couldn’t be more competitive than it is right now; as we see closure of many great brands.
“If something’s in fashion then it follows, that someday it will be out of fashion”.
The Liann Bellis brand customers are intelligent New Zealand women who are confident in who they are and have very strong, unique and direct views. With a pioneering spirit then; it only follows that a sustainable fashion brand is fashion that focuses on improving its environmental impacts and ethical social aspects, with the overall goal to sustain possibilities for future generations.
Being that the paradigms have shifted for the industry, in terms of the way people consume and engage, we have started back to zero with our ethics and have been building our brand’s focus, being ever more concerned with quality textiles, sometimes natural and sometimes blended compositions to achieve durability. These well considered products are unique in their quality and design and will still be stylishly wearable years from now. This is changing the handwriting of fashion today. This "slow fashion", as it is termed, is worn longer and retains its value over time, as it is well made.
The Liann Bellis brand recognises that the average size of the NZ woman has altered greatly. Thus, they are after comfort, serviceability and durability in their garments.
So how to address ethically sustainable, slow fashion? This has been an all- encompassing commitment within the Liann Bellis brand.
Whilst these goals are paramount we recognise that they may not all be realised immediately. These challenges only make for exiting times in the industry and we promise to deliver quality garments that will last more than one season.
x Leanne Greaves
This was also published in NZ Apparel Magazine HERE
We are pleased that fashion editors are raving about our new season knitwear, being featured in editorials across NZ and Australia.
These beautiful soft, quality knitwear pieces are stylishly unique with added style extras such as: drop shoulders seams, wide comfortable flattering silhouettes, irregular hem shapes and your choice of v and round necklines. Our knitwear is constructed with well-wearing Cashmere and wool mixes and quality merinos. They look great layered, but there is nothing quite like soft wool against your bare skin to keep you warm this winter now is there.
We've just made winter fashion more affordable too with our online 6-weeks lay-by shop knits from as little as $32.50 deposit.
Be quick before they are all gone.
UNION KNIT IS A CROPPED WOOL CASHMERE KNIT. IT HAS A RIB ROUND NECKBAND AND CUFF, LONG SLEEVES AND A DROP SHOULDER AND WIDE HEM.
SEQUENCE TOP IS A LONGER LENGTH MERINO TOP WITH LONG SLEEVE WITH A TIE AT FOREARM. IT HAS A V - NECK AND SIDE SPLITS.
FUSION KNIT IS A WOOL/CASHMERE KNIT IN A LONGER LENGTH. IT HAS A V-NECK AND A CURVED HEM.
- CONNECTION TOP IS A WOOL, CASHMERE KNIT WITH A RAGLAN SLEEVE. IT HAS A LONGER LENGTH WITH A CURVED DRAWSTRING HEMLINE. THE NECK IS ROUND WITH A RIBBED BAND
You'll never wear leggings out again after trying our comfortable winter staple Alliance pants. These drop-crotch full length 88% Cotton 12% Polyester pants come in four fashionable easily matched winter colours. They team perfectly with our other Fusion collection items for a smart casual weekend or weekday look.
Here’s how we styled our Alliance pants...
The Potpouri sweatshirt is another favourite of ours, it is made for these drop-crotch pants and is short enough to layer over basics.
Our Combination sheer chiffon looks great to dress up the look, this top has a tie at the neckline to adjust, so you can have as much modesty as you wish. It is great for layering and looks great on all sizes.
The Sequence v-neck merino is long for a relaxed casual look. The gathering detail on the arm makes it more stylish than your basic merino.
Our Merger shirt looks great with the charcoal Alliance pant, wear it open with a tee or cami and to show off the zip pockets of these cool pants. Merger shirt also looks great in cream with all the Alliance pant colours available.
SHOP HERE NOW
OR VIEW OUR CATALOGUE HERE NOW
At My House...
This week Stuff had a look inside Leanne and her husband Dale's Richmond Hills, Nelson home. Where they live with two British cats, Bella and Basil and a red-setter dog called Baxter.
This handsome stately home of stone is very British and full of elegant chandeliers, vintage collectables and a well-stocked wine cellar.
Have a look at more pictures and plenty of answered questions - view the STUFF article HERE
Photos by Martin de Ruyter - Fairfax Media